A decade ago, the NBA was the envy of the world for how it harnessed social media.
Today, the league is a wasteland, and the NBA’s job market is nowhere near where it was 10 years ago.
As we approach the 10th anniversary of the NBA taking over the social media world, a team of social media experts has a new take on the league.
In their latest report, the authors of the report, Chris Conley and James A. Loomis, say the league needs to “reboot” its business model.
Conley and Loomus also warn that the league’s business model isn’t working, and that it will take at least 10 years to reverse the trend.
“We are entering an era where the business of the league will become increasingly digital,” said Conley, who is co-founder of the social analytics firm, Conley Media.
“We are going to see more of these teams coming in and not doing well.
We are going from having a team like the Chicago Bulls or Boston Celtics to an entire NBA that’s not digital.
I think the NBA needs to be re-booted.
It needs to re-think how it works.”
The report, called “The Future of the Basketball League: A Report on the NBA, 2017-2021,” was published by Conley’s company, Conleys Analytics, and Lomis’ company, Loomys Analytics.
Their findings are based on their own research, interviewing more than 500 NBA players, former players, coaches and executives.
They also used publicly available data from the NBA.
The report was a big hit, with ESPN publishing an article on it and ESPN.com publishing an in-depth look at the report.
In the article, ConLEY says that the NBA has become “a social media juggernaut.”
“If you look at how many teams have gone digital, the Cleveland Cavaliers have more than 50 million Twitter followers and the Boston Celtics have more on Instagram,” he said.
“If we look at what has been happening over the last 10 years, it’s not just an NBA team.
It’s the entire league.
It has been a tremendous success.”
According to the report:The NBA’s social media presence grew rapidly during the NBA Finals in 2017.
In 2020, more than 40 percent of the teams’ social media followers were from outside the NBA and were mostly Twitter followers.
The next year, the percentage of NBA teams’ Twitter followers was only 20 percent.
The percentage of teams’ Instagram followers increased from 11 percent to 20 percent during the same time period.
While social media accounts have become more popular, the number of NBA players tweeting and sharing is still a small fraction of the total audience.
The league reported in 2021 that its social media audience had shrunk by 5 percent to 5.2 million fans per year.
In 2021, the average NBA player had nearly 2.5 million Twitter and Instagram followers.
Last year, it was just over 2 million.
The number of players tweeting at a time had declined from a peak of 2.6 million in 2016.
The report also found that while the NBA is becoming more and more social, the team doesn’t seem to be using that platform to its fullest extent.
According to Loomiss, the main reason for the decline is that the number and size of social shares are decreasing.
The authors of “The Past, Present, and Future of Basketball League” found that teams were not utilizing their social media platforms as much as they once did.
The average NBA team’s share of all social posts dropped from 8.6 percent in 2016 to 6.4 percent in 2021.
“A team may post five to 10 tweets a day, and then maybe 10 to 15 a day during the playoffs, but it’s never going to reach the same volume of tweets as it once did,” said Loomss.
“Social media is becoming less and less relevant.
And the reason that teams are not using social media to their full extent is because they can’t get it to work as well as they did 10 years from now.
I don’t know if it’s an NBA thing or if it has something to do with the business model that has failed them.”
“I think social media is in a place right now where it is a liability,” he told The Sporting News.
“I don’t think the league has done enough to make it a successful one.”
In the meantime, he says that teams need to be more aggressive with their use of social tools.
“In a perfect world, every team would have an app and every player would have a Twitter account, but right now we don’t have that,” he explained.
“So teams need better tools, they need better communication, they want better relationships.
It just so happens that they are trying to make sure that they have the best tools at the right time.”
The study also found a number of other factors that affect the NBA as