I’ve spent a lot of time building a viral post on Facebook, using different platforms, and trying to figure out how to use the most effective social media platforms to get my video into the hands of the right people.
So when I came across this post from Facebook’s Chief Product Officer, Andrew Cappelli, I thought, “Wow!
I love sharing my stories, and getting a response from people.
I thought the post was a little different.
I had to be sure to use a social media platform to get the video into their hands.
But I also wanted to know how I could make the video work the way I wanted it to.
To build that viral video, I had two main goals.
First, I wanted to make sure the video had the right amount of information.
That meant I needed to make it clear what was going on in the video, so that people could be informed.
Second, I needed the video to be easy to watch and share.
I wanted the video’s title to be easily recognizable, so people could easily click the video link to watch it.
So I set out to make my video as easy to share as possible.
I didn’t want to have to read through a lengthy list of instructions to get started, so I created a simple video tag, “Watch the Video,” that allowed people to watch the video as they normally would.
I also made the video easier to share, making sure that the link in the caption read “View the Video.”
I had a few other goals for my video, too.
First and foremost, I was going to make the story about the company and the company’s mission interesting.
This means I needed a story about why the company does what it does.
For example, “The Story of Snapchat” could be a short article about why Snapchat was founded and why people are using it to send private messages and videos.
“The Tale of Facebook” could also be a piece about Facebook’s relationship with Facebook and its impact on society.
I felt like I could get the story right, and I knew I could do that by having a few key pieces of information about the brand and its mission.
I was also going to create a narrative about the business and the business’s culture.
I made the title of my video the same as the caption of my article, and it said, “I’m excited to share the story of Snapchat with you.”
That’s important, because it gives the video an easy-to-read title that makes it easy to get people to click on the link.
I’m going to add a couple things here and there that make it easier to watch.
For one, I’m also going a little more aggressive with the hashtags.
I added “slide to view” to my video’s video title, so viewers can easily see where I’m taking my video from.
For another, I made a couple of edits to the video.
First off, I removed a few of the video editing tricks that I used in my previous viral video.
Instead, I used the “Edit Video” tool in the Video Editor and changed the title to “Slide to View.”
Then I made sure to mark the video in the title bar.
In the caption, I also added “Edit Story.”
The only thing left is to add an “Edit” link to the end of the text that says “Save to YouTube.”
Then, I added a few more hashtags to my headline.
For instance, I created an “Add New” tag and added “#1st” to the first tweet I saw in the list.
Then I added “#2nd” and “#3rd” to add the third tweet.
Finally, I changed the “Add Image” to “Add Photo” and added a “Source” tag that says, “Follow me on Instagram.”
That way, people can easily find me on my Instagram feed and follow me there to see more of my videos.
I hope you find these tips helpful.
I think this post has shown you some of the ways you can get your viral video to people in a way that makes sense and that you’re easy to follow.
I’d love to hear your feedback about the video and your experiences using this process.
If you’re curious about how you can build a new viral video in your business, let me know in the comments below.
Follow me on Twitter: @adamkroll and Instagram: @amandakroll.