It can be hard to tell how much impact a social media quote has had on your brand, and that’s why it’s important to keep them relevant.
Here are 10 tips to help you do just that.
Read more: You can’t go wrong with a social quote if you’re looking to spread the word about your brand or products, but don’t get carried away.
First of all, make sure you understand the value of the information you’re using.
If you don’t know where to begin, you’ll have a harder time making your point.
Then, read the quote.
Make sure it’s relevant to the brand you’re talking about, whether it’s for a product or service or something more general like a company.
For example, a quote about an airline might be good for a brand’s image, but a tweet about a company would be less useful.
“It’s really important to understand what’s being said about the company and the brand,” says Nick Jones, director of brand strategy at social media consultancy Brandpoint.
“What are the facts about the brand?
What are the stories being told about the business?
It’s important that you do your research before you say anything.”
Here are some tips to get you started: Use the hashtag #brand.
This is a great way to connect with other brands and users.
Tweet to @brand, and you’ll get a chance to use the hashtag to share a quote.
Follow up by retweeting the tweet.
You can also use hashtags to spread awareness about brands, brands’ products or services, or hashtags for brands’ specific brands.
“Use hashtags as a tool to build a conversation around your brand and its products,” says Jones.
“They can really bring up the conversation in a way that a tweet won’t.”
Tweet the company name.
When you use a hashtag, you can reference specific brands, like the airline or the airline itself.
“The company name, the name of the brand, the company’s website, etc. are great ways to share brand awareness,” says Anderson.
This works particularly well if you’ve previously shared a tweet from the brand.
Use the word ‘yes’.
You can use hashtagging to highlight brands that have made positive changes in the past, such as taking part in a health promotion or donating to a charity.
“When you’re putting a hashtag to a brand, you’re saying that it’s part of their history,” says Smith.
“There’s a bit of history behind that, too.”
For a quote to have a lasting impact, it needs to be relevant to someone.
“Some brands really do have their own unique way of thinking about the importance of a social hashtag,” says Wilson.
“You can get away with saying that they’re a big fan of social media but they’ve taken a less negative approach to it than you might.”
If you want to use hashtagged hashtags, think about what it means to someone who’s not an existing user.
For instance, if you have followers on Twitter but they don’t follow your brand in real life, they might think that the company isn’t very good at promoting its products or even is trying to keep customers away.
You should also make sure the hashtag is relevant to you.
You might want to include the hashtag in your Twitter bio to clarify what you do for the company.
“People will be much more likely to click on that link,” says Taylor.
“So when they see that, they’ll want to click.”
The good news is that, in many cases, it’s possible to create a branded hashtag that has a similar impact as the original tweet, and so the social media influencer will also be likely to follow.
“If you’re tweeting out a hashtag that’s very relevant to your brand at the moment, you should use that as a way of promoting that hashtag,” notes Jones.
It’s not a good idea to tweet out hashtags that aren’t specific to a company, however.
“This is why it is very important to remember to always use hashtables in conjunction with other social media strategies like hashtags,” says Hughes.
“Using hashtags in conjunction makes the content more engaging and creates a sense of purpose.”
Use hashtags on your own Twitter profile.
If your Twitter account is very large, you might want your Twitter handles to include a hashtag as part of the title.
For that, use hashttags.
If that’s not possible, you may also want to create your own hashtag and make it a part of your Twitter profile so that you can link to it when you post content.
Use hashttags to connect brands with followers.
If a brand mentions a tweet, the tweet should be linked to the hashtag on your Twitter page.
The tweet should include the word @brand and a link to the Twitter account that’s associated with the brand in question.
Then make sure it is linked to a Twitter account